BHP kicking goals with the AFLW

BHP (ASX: BHP) has partnered with the AFLW for the 2024 season to help inspire the next generation of women shine in the workplace and on the football ground.

With the 2024 NAB AFLW season kicking off tonight (August 30), BHP is aiming to improve opportunity and equality in business and sport.

BHP Australia president Geraldine Slattery says the company is excited to continue supporting the AFLW for another season.

“At the heart of this partnership is our shared commitment to embracing diversity. Together with the AFLW, we have a common desire to achieve gender balance and enable every woman to thrive in their chosen career,” she said.

“Our partnership is all about supporting initiatives that empower and create a genuine level playing field.”

BHP has partnered with the AFLW since 2019 and is the official Women’s Coaching Partner and Inclusive Community Club Partner.

This partnership supports key programs at senior executive level to grassroots development opportunities and engagements, including career development and female leadership programs.

AFLW has helped inspire a 30% rise nationally in women and girls participating in AFL since 2019. There are now 18 teams – same as the men’s league – and over 540 athletes playing football across the country.

AFLW general manager Emma Moore commented on the partnership.

“We are thrilled to have BHP as an ongoing partner of the NAB AFLW competition – providing leadership and opportunities to help AFLW players to be the best they can be in business and elite sport,” she said.

“BHP is helping to lead the way to show what is possible, both at work and on the field.”

BHP’s current partnership with the AFLW runs until the end of 2025.