Ongoing support by Australian business for regional small businesses during the COVID-19 pandemic and through recovery will be the focus of the next phase of the MCA’s There’s more to Australian mining campaign launched nationally this month.
The campaign ads filmed in and around Orange, NSW, earlier this year feature a café/general store, family start-up business, wedding reception and accommodation provider and a smallgoods manufacturer telling their stories of how support from mining provided an important boost after their businesses were hit hard by COVID-19.
The ads feature one of many community support programs funded by MCA member companies to retain local jobs and back local communities during the pandemic.
Every day the minerals industry supports communities from Weipa to the Tanami, from Bendigo to Port Hedland by providing high value local jobs, essential services, critical infrastructure and support for local businesses. Mining and its related equipment, technology services support 1.1m jobs, many in regional Australia.
Industry is increasingly focused on long-term business partnerships and strategic investments to support local priorities and aspirations whether directly related to operations or across the broader communities.
The campaign – available on YouTube – will run nationally until September across metropolitan and regional television, radio, print, digital, outdoor, sporting and mobile gaming platforms.
Each story features two versions – a short one (15 seconds) and a long one (30 seconds).