New resources sector media campaign
A NEW media campaign has begun to highlight the widespread benefits of the WA resources sector to the State economy and local communities. ‘The Resources Sector Powers WA’ campaign will be run across Perth, the South West, Goldfields and the North West by The Chamber of Minerals and Energy of Western Australia (CME) on behalf of the sector. CME chief executive Paul Everingham said while there was a general understanding that WA is a resources state, there was less recognition about the benefits that brings. “Most Western Australians are unaware just how significant the sector’s impact is on the State, both in an economic and social sense,” he said. “This campaign aims to start a conversation in the community about…