
On the cusp of massive economic growth
THIS year’s Surat Basin Energy and Mining Expo is expected to be even better than the inaugural expo the previous year, following the implementation of new marketing strategies to strengthen event awareness, increase attendance and further support Queensland’s resources sector. After undertaking research in the region, Queensland-based Australian Events devised the idea of the expo and formulated the event program, with the first ever Surat Basin Energy and Mining Expo held in June 2011. Australian Events director Bob Carroll said that the company’s affiliate, Carroll Media and Marketing, was then used to implement effective marketing strategies. This year’s approach involves utilising the APN media group’s network to promote the event in APN regional newspapers from Central NSW to North West…