QRC launches digital media campaign to attract Gen Z workers

The Queensland Resources Council (QRC) has launched the ‘Shape Your Future, Innovate Our World’ digital campaign to attract Gen Z workers.

The campaign is based on research into career motivators for Gen Zs and shares the stories of young people in the workforce enjoying the lifestyle.

It was developed by QRC with support from the University of Queensland and Central Queensland University.

QRC chief executive Janette Hewson says the campaign was developed to excite and entice young people into joining the minerals and energy sector.

“The resources sector is a powerhouse for Queensland which is going through an exciting period as we continue our sustainability and decarbonisation improvements and support Queensland and the world to reach net zero,” she said.

“We want the ideas and passion of bright young minds to help us on that journey.

“From engineers, electricians and environmental scientists – we want to continue to attract talented young people in different fields to be a part of our future workforce.”

The campaign will profile young people from Glencore, Mine Energy Solutions and ConocoPhillips entering their careers in different roles across the industry.

Ms Hewson says there’s a shortage in the resources sector and attracting young people is an important part of the solution which will benefit both the employer and employee.

“Resources companies are making significant investments in their graduate and apprenticeship employment program so they can give Gen Zs a great start to their working life,” she said.

“They will also get the reward of playing a part in the new innovations and a pay packet to match that will help them reach their financial goals.”

The digital campaign will run on digital and social media platforms from July to September, 2024.