
Unearthing a gold mine through UX
Whether competing for investors, jockeying for recruitment or finding communications cut through, websites are an increasingly important touchpoint for Australian resource companies looking to make good first impressions. Digital marketing expert and PWD Managing Director Oli Woods says user experience is king for mining businesses trying to stand out from the crowd. Having recently worked with ASX-listed mining contractors NRW, Tiger Tasman Minerals and EV Metals Group to name a few, Mr Wood understands the niche of the industry and the challenges companies are facing. And with a reduction in the number of IPOs in Australia and markets tightening, Mr Wood recommended telling the most compelling messages early — especially investor audiences. “It’s a matter of telling target audiences what...

