A new digital age for mining
IN a day and age where the internet is as much a part of our daily lives as food, it`s crucial for every business to have an on-line presence. The mining industry is using digital marketing strategies, including social media, to attract community support, talent and media attention, not only to communicate technical aspects of their projects reactively, but pro-actively as well. Over the past few years, access to information has changed the way the mining business communicates and interacts with their audience. Mining companies in Australia are using stories that connect people and businesses to create a positive agenda for their brand. If you go to Youtube or any other social media platform and browse in any of the…