The 2023 Platinum Partnership between Bravus Mining and the Townsville-based rugby league football club North Queensland Cowboys has rolled out with little superstars Bijou Wilson, 11 months old, and Estelle Sadlier, 14 months old, both daughters of Bravus co-workers, featured alongside some of the north’s biggest names in rugby – Jack Granville, Tom Dearden and Heilum Luki.

Bravus Mining and Resources, formerly Adani Mining, commenced its association with the Cowboys in 2019 as supporter of the “Try for 5!” program, with its association elevated to Major Partner in 2020 and then Platinum Partner in 2021.

Bravus Mining and Resources head of community Kate Campbell said it was a real thrill for the company’s workers and their families to appear side by side with their local sporting heroes.

“As a Townsville-headquartered business we’re really proud to be able to get behind events and causes that are important to our people and our community,” she said.

“Our team members are big fans of what the Cowboys do on and off the field. On game day we all support them by going to the stadium, the pub, or gathering around the TV at home or at site to cheer them on. It’s really something that brings our people together.

“Like the Cowboys, our Carmichael mine is going to be a part of regional Queensland for generations, so being able to recognise that by involving the children of some of the players and our local workers was the perfect celebration of our Platinum Partnership.”

North Queensland Toyota Cowboys chief executive Jeff Reibel said the partnership was based on a shared focus of ’advancing the North’.

“I’ve said before that the Cowboys punches well above our weight with regard to our economic impact, not only through our community programs, but simply by pursuing our aim to elevate the lives of regional and remote people through the passion, practice and playing of football,” he said.

“In the same way, by going about their business of delivering innovative and integrated energy and infrastructure services, Bravus delivers jobs and supply chain opportunities which will see our future generations prosper.”

Bravus’ Carmichael mine produces about 10mtpa of coal for export and it employs more than 2600 workers, with more than 750 people on site at any one time.

Estelle Sadlier, 14 months, and Bijou Wilson, 11 months, are the stars of a new campaign celebrating the Cowboys and Bravus Mining and Resources Platinum Partnership.
Estelle Sadlier, 14 months, and Bijou Wilson, 11 months, are the stars of a new campaign celebrating the Cowboys and Bravus Mining and Resources Platinum Partnership.
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