Powering forward
In the transport industry, reputation is everything. For more than three decades, Bruce Avery Transport has built a name synonymous with reliability, safety, and community spirit across Western Australia and the Northern Territory. From hauling vital goods to remote mining towns, to supporting local charities and events, the family-run company has become a cornerstone in both business and community life.
Covering the Distance
Operating from its Perth base, Bruce Avery Transport services an extensive network of destinations across Western Australia and into the Northern Territory. With depots in Newman, Port Hedland, Kununurra, and Darwin, as well as agents throughout regional WA and the eastern states, the company is strategically positioned to support remote communities, regional industries, and major projects throughout WA and the Top End. Specialising in linehaul and regional freight, Bruce Avery Transport ensures goods reach their destination—whether it’s the goldfields of Kalgoorlie, the wheatbelt towns that drive WA’s agriculture, the far reaches of the Pilbara, or across the border into Darwin.
“Our job doesn’t finish until the customer has what they need, where they need it,” says General Manager Thomas Avery. “Western Australia and the Northern Territory are vast, and the communities out there rely on consistent, safe, and dependable transport services. That’s where we step in.”
The company’s fleet is equipped to tackle long distances and demanding routes. With over70 prime movers, and a mix of extendable flattops and drop decks, tautliners and 50t float low loaders, they can adapt to a variety of load types, from general freight and construction supplies to machinery and oversized equipment. Their vehicles are maintained to the highest standards, with safety protocols that meet or exceed industry requirements.
Loads Big and Small
While many companies specialise in only one type of freight, Bruce Avery Transport has built its reputation on versatility. The team handles a wide range of loads, including:
- General Freight – Palletised goods, retail stock, packaged materials, and consumables.
- Mining and Industrial Equipment – Essential machinery and supplies for WA’s resource sector.
- Construction Materials – Steel, concrete products, and building materials delivered to projects both metro and regional.
- Oversized and Heavy Haulage – With expertise in permits and route planning, the company is capable of transporting loads that don’t fit standard dimensions.
- Special Projects – From time-sensitive deliveries for large infrastructure projects to customised transport solutions for clients with unique requirements.
Flexibility is one of the company’s greatest strengths. “Every job is different,” says Thomas. “You might be delivering standard goods to a local business one day, and the next day you’re coordinating a multi-vehicle convoy carrying oversized equipment to the Pilbara. That variety is what keeps us sharp and adaptable.”
People at the Heart
At the centre of the company’s success is its team of professional drivers and support staff. Many have been with the business for years, a reflection of the strong workplace culture built around respect, trust, and loyalty. Drivers are trained not only in safe handling and road protocols, but also in customer service, ensuring clients receive a professional experience from start to finish.
Bruce Avery, Managing Director, himself is often described as a leader who values relationships — whether with staff, customers, or the wider community. This people-first approach has shaped the business into more than just a transport provider; it’s a trusted partner in the industries it serves.
Bruce and Thomas both agree the company would not be where it is today without the dedication and hard work of their team. Every person plays a vital role in keeping the wheels turning. It is this collective effort, built on trust and loyalty, that has allowed Bruce Avery Transport to grow from a small family business into a respected name across Western Australia and the Northern Territory.
Community on the Move
Community involvement has always been a hallmark of Bruce Avery Transport. The company is a familiar presence at local charity and fundraising events, where its trucks are not just workhorses of the road but also crowd favourites.
Each year, Bruce Avery Transport proudly takes part in the Camp Quality Perth Convoy, raising funds to support children and families affected by cancer. The company also joins in the fun of the Mack Muster, a popular trucking showcase that brings together operators, enthusiasts, and families for a weekend of displays and entertainment. These events highlight the lighter, community-focused side of the transport industry, while raising awareness and support for worthy causes.
“The convoy and the Muster are special because they bring people together,” Bruce explains. “It’s about celebrating what we do, but also about giving back. We want our trucks to be something kids and families can smile at — not just a vehicle passing on the highway.”
In addition, the company regularly supports metropolitan and regional sporting clubs, school fundraisers, and community initiatives, strengthening the ties between the business and the people it serves. For many clients and community members, this generosity is as memorable as the company’s transport services.
Projects that Matter
Bruce Avery Transport has been entrusted with some of Western Australia’s most significant transport assignments. From supporting the logistics of large-scale mining operations to delivering critical supplies for major construction projects, the company has proven its ability to handle complex jobs under pressure.
“Some of these projects require weeks of planning,” Thomas says. “We coordinate everything from permits to timing, making sure the load arrives safely and on schedule. There’s a lot of responsibility involved, but also a lot of pride when you see the difference it makes to the project and the community.”
A Forward-Looking Vision
As the transport industry evolves, Bruce Avery Transport is looking to the future with a strong focus on sustainability and innovation. The company constantly explores smarter logistics planning, as well as technologies that improve safety and reduce environmental impact.
“There’s no doubt the industry is changing,” Thomas says. “We want to make sure we’re not just keeping up, but leading in areas like efficiency, safety, and sustainability. It’s about being ready for the future while never losing sight of the values that got us here.”
Trusted by Industry, Loved by Community
In an industry where competition is fierce, Bruce Avery Transport continues to stand out — not just because of its professional service, but because of its commitment to community and people. For businesses across WA, they are a reliable logistics partner. For local families and kids cheering on their trucks at charity convoys, they are a symbol of generosity and heart.
As the company heads toward the future, one thing remains clear: Bruce Avery Transport is more than a transport company. It’s a vital part of Western Australia’s story — keeping goods moving, communities connected, and values firmly in place.
“Transport is what we do,” Bruce reflects, “but people are why we do it. That’s what makes it worthwhile.”