SOME mining companies many not realise it, but professional photography is imperative for the mining industry.
So claims Rob Parsons, who has 20 years’ experience in photography, videography, drone and time-lapse image making.
Rob has worked with the mining industry for more than 15 years, helping to develop professional imagery for client’s such as Glencore, xStrata, Leighton Contractors and BHP.
“I often get asked by miners ‘why do we need professional photography? We aren’t an arts business’,” Rob said.
“This always perplexes me. ‘Well, you are a commercial business aren’t you?’ I answer.
“Once I get the nod, I then proceed to explain how photography is often the first impression someone gets of their business.
“And as we all know, first impressions can either make or break a business.
“Professional images also have a multitude of uses that keep returning your investment.”
Rob said it was well-known that there is a direct link between utilising high quality images in marketing, and the growth of sales.
Miners may be wanting to attract new staff members, business partners, shareholders or clients, and an average-looking image could be the reason that an individual is deterred from the business.
“If a potential share holder wanted to have an introduction to a business, the first place they would look would be the website,” Rob said.
“If the shareholder was impressed with the professionalism of the images and content, then the likelihood of a sale would increase.
“If the website had mediocre images and weak content, the share holder may look elsewhere for business.”
Rob said the power of an image should never be underestimated.
“No matter what the image is, quality will always be noticed,” he said.
Another aspect to consider is maintaining professionalism in the industry.
“Do you dress your best for an important business meeting?” Rob said
“Do you do your due diligence before embarking on a new business partnership? Do you make a first impression about a business based on their professionalism?
“If the answer is yes, then it means the miner understands the importance of a professional appearance on all fronts.
“If you put in the effort to maintain professionalism in all other aspects of your business, then why let the business down by not maintaining professional imagery?
“With the right professional photographer, you could make the right impression straight away.”
Rob said the mining industry, in particular, was blessed with a lot of potential for great imagery.
He said there was something beautiful and surreal about the authentic nature of the outback, its people and the wondrous landscapes.
“Some of my favourite images in my career have come from candid moments while photographing miners and the mine site’s landscape,” he said.
Rob offered some tips on what to look for when sourcing photographers.
For the best results, look out for these qualities:
- Experience working with mining industry and rural and remote areas
- More then 10+ years of photography experience for reliability
- Use of high quality cameras and editing tools
- Easy to communicate with
- Willing to work to your needs and wants
