
Worth a thousand words
SOME mining companies many not realise it, but professional photography is imperative for the mining industry. So claims Rob Parsons, who has 20 years’ experience in photography, videography, drone and time-lapse image making. Rob has worked with the mining industry for more than 15 years, helping to develop professional imagery for client’s such as Glencore, xStrata, Leighton Contractors and BHP. “I often get asked by miners ‘why do we need professional photography? We aren’t an arts business’,” Rob said. “This always perplexes me. ‘Well, you are a commercial business aren’t you?’ I answer. “Once I get the nod, I then proceed to explain how photography is often the first impression someone gets of their business. “And as we all know,…